SEO solutions for Accountancy

SEO is practised in all market sectors and accountancy is no exception. However, each website and firm will approach accountancy SEO differently and want to be optimised for different keywords and to permeate different areas of the market.

Here is a hypothetical example of how accountants SEO differs between companies in terms of keywords.

There are 2 accountancy firms in Birmingham (lets call them 1 and 2). They will have some common key terms that they may be optimising for such as ‘accountant birmingham’ and ‘birmingham accounts’. They both offer an accountancy service for business therefore ‘business accountant’ and ‘business accountant birmingham’ may be more common keywords.

However, firm 1 also offers a private accounts service, therefore they will also be looking to appear in results for ‘private accounts birmingham’. Also, location can be a factor in choosing keywords so firm 1 in the north of Birmingham will chase ‘north birmingham accountant’ whilst firm 2 in the south of Birmingham will be going after position for ‘south birmingham accountant’.

This simple example illustrates the complexity of SEO and how important market research is before an SEO project is undertaken to establish which keywords are appropriate for your specific accountancy firm and services.